This class is about harnessing the art of storytelling in order to build an authentic brand personality. The goal is to create a bridge between your brand and your audience, and to get an emotional response from your audience. By the end of this class, you will have more clarity on the goals of your brand and how to tell your brand’s story through look and feel, and build an authentic brand voice. You will also have learned about how to build an authentic brand story on social media, and create a meaningful brand story that drives social change.