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Find Your Audience With Segmentation
Analytics for Planning and Forecasting
Evaluating Advertising Effectiveness
Optimizing Your Marketing Mix
This course explores common analytics methods used by marketers. You'll learn how to define a target audience using segmentation with K-means clustering, and learn how to predict and forecast advertising effectiveness and optimize your advertising mix. You'll also learn to evaluate the effectiveness of advertising using segmentation and observational methods, and make marketing decisions through research and analysis using statistics. Finally, you'll learn to use data for marketing in your business.
Students appreciated the well-designed and interesting course. They found the instructor's approach methodical and comprehensive, which helped them understand the marketing industry in more detail.
Students found it problematic that the class did not provide any data set to practice with. They suggested that including practice exercises or providing data sets would improve the course.