Course
Good and logic Introduction
Detailed Material and Advanced Content
Practical and focused on Evaluations
Effective Training Methods
Insightful, valuable and clear Teaching
This course explores common analytics methods used by marketers. You'll learn how to define a target audience using segmentation with K-means clustering, and learn how to predict and forecast advertising effectiveness and optimize your advertising mix. You'll also learn to evaluate the effectiveness of advertising using segmentation and observational methods, and make marketing decisions through research and analysis using statistics. Finally, you'll learn to use data for marketing in your business.
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Students appreciated the well-designed and interesting course. They found the instructor's approach methodical and comprehensive, which helped them understand the marketing industry in more detail.