Social Media Analytics: Using Data to Understand Public Conversations by Axel Bruns (FutureLearn)
Online CoursesBusiness & ManagementSocial Media Analytics: Using Data to Understand Public ConversationsHow can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?Email me when I can join39,460 enrolled on this course
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Start date:
Self-Paced
Amount of students:
39.5K
duration:
0 hours
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0
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Topics
Course content
Methods for and implications of gathering data
Methods for creating and interpreting data visualisations
Methods for identifying trends in social data
Key metrics used for analysing Twitter
The theory of social networks
The role and structures of social media conversations
Overview
This is a course on how to use data to understand public conversations on social media platforms, including Twitter. The instructor will join en route for 39,460 students. The course will explore how social media data can be used in real time for research. The instructor will also discuss the benefits of using Tableau and how they can be used in social media analytics.
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