Digital Marketing Institute is the global standard in Digital Marketing Certification, and this course is a way for students to understand how digital and social media have disrupted consumer expectations and how businesses must operate to support their customers. After completing this course, students will be able to: -*• Understand how digital and social media have disrupted the way businesses sell to consumers*• Use digital research and social listening to gain insights into your audience, competitors, and industry*• Recognize the core components of an effective digital marketing strategy*• Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools*• Use the principles of content marketing to create effective content that engages an audience. The course also explains how to choose the right content for your customers and how to develop a creative strategy to deliver on key business goals.