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Course

Skills related

digital transformation
digital marketing

People often say

Good and logic Introduction

10.6%

Useful and practical Content

10.1%

Detailed Material and Advanced Content

8.9%

Simple Learning

6.6%

Helpful Guide, Beginner Friendly

3.1%

Overview

Digital Marketing Institute is the global standard in Digital Marketing Certification, and this course is a way for students to understand how digital and social media have disrupted consumer expectations and how businesses must operate to support their customers. After completing this course, students will be able to: -*• Understand how digital and social media have disrupted the way businesses sell to consumers*• Use digital research and social listening to gain insights into your audience, competitors, and industry*• Recognize the core components of an effective digital marketing strategy*• Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools*• Use the principles of content marketing to create effective content that engages an audience. The course also explains how to choose the right content for your customers and how to develop a creative strategy to deliver on key business goals.

Syllabus

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Digital Disruption and Business Opportunity

nice

Digital Marketing and Digital Strategy

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Digital Content and Creative Strategy

AI review summary

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Most favorable

Students appreciate the course's ability to appeal to them on a primal level and help them think more deeply about digital marketing strategy and business. They find the course to be on point for beginners and amazing for beginners who enjoy digital marketing.

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Free

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This course includes

SkillMapper rating:

87%

Start date:

Self-Paced

Amount of students:

11.2K

Duration:

11 hours

Downloadable resources:

65

Certificate of completion:

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